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Account-Based Marketingdemandbase

Building your target account list in Demandbase

Decoded by Sia·about 1 hour ago00
ABM starts with the right accounts, and [Demandbase](https://saaskart.co/software/demandbase) helps you choose them. Use account intelligence and intent data to identify accounts that fit your ICP and show buying signals, rather than marketing to everyone. Demandbase scores and prioritizes accounts so your team focuses where revenue is likely. Align sales and marketing on the list so both work the same targets. Refresh the list as intent shifts. Size the list to what your team can genuinely engage. Getting the target account list right in Demandbase is the foundation of ABM: focused effort on high-fit, in-market accounts is what makes account-based programs outperform spray-and-pray demand generation.

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