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AppFolio vs PropertyGuru: Which Real Estate Software Is Better in 2026?

Compare pricing, features, integrations, verified reviews, AI capabilities, security, and customer satisfaction — side by side, with no marketing spin.

Rating
Reviews
0
From
$1/mo

in Real Estate Software

Rating
Reviews
0
From
$163/mo

in Real Estate Software

The Short Answer

AppFolio vs PropertyGuru, in 15 seconds

Choose AppFolio if…

  • You want the lower entry price

Choose PropertyGuru if…

  • You prefer PropertyGuru's approach and ecosystem

Head-to-Head Scorecard

How AppFolio and PropertyGuru score

It's evenly matched — each leads on 1 of 9 measured dimensions.

  • Customer Rating

    Average score from verified user reviews

    Even
    AppFolio
    No reviews
    PropertyGuru
    No reviews
  • Review Volume

    Number of verified reviews — a proxy for adoption

    Even
    AppFolio
    0
    PropertyGuru
    0
  • Entry Pricing

    Lowest published starting price (free plan = lowest)

    AppFolio
    AppFolio
    $1/mo
    PropertyGuru
    $163/mo
  • Free Access

    Availability of a free plan and/or free trial

    Even
    AppFolio
    Paid only
    PropertyGuru
    Paid only
  • Integrations

    Number of listed third-party integrations

    Even
    AppFolio
    6
    PropertyGuru
    6
  • Features

    Number of listed product capabilities

    Even
    AppFolio
    6
    PropertyGuru
    6
  • AI Features

    Capabilities mentioning AI, automation or ML

    Even
    AppFolio
    PropertyGuru
  • Security & Compliance

    Number of listed compliance certifications

    Even
    AppFolio
    2
    PropertyGuru
    2
  • Platforms & Deployment

    Supported platforms and deployment options

    PropertyGuru
    AppFolio
    4
    PropertyGuru
    5

Feature Comparison

AppFolio vs PropertyGuru feature breakdown

Search or filter the full feature matrix — core features, AI, integrations, APIs, security and compliance.

AppFolio
PropertyGuru
Overview
User rating
Pricing model
SUBSCRIPTION
Subscription
Starting price
$1/mo
$163/mo
Free version
Free trial
Features
Key capabilities
Property accountingOnline leasing & applicationsOnline rent paymentsMaintenance managementMarketing & listingsOwner & tenant portals
Property listingsAgent brandingPromoted listingsLead managementMarket insightsDeveloper solutions
AI features
Integrations & API
Integrations
QuickBooksPlaidZillowApartments.comHappyCoButterflyMX
CRM toolsLead managementPayment gatewaysAnalyticsDeveloper portalsAPI
Public API
Platforms
Deployment
Cloud
CloudSaaS
Platforms
WebiOSAndroid
WebiOSAndroid
Mobile support
Security & Compliance
Compliance
SOC 2 Type IIGDPR
PDPAISO 27001
Vendor
Company
Verified
Founded
2006
Headquarters
Santa Barbara, California, USA

Pricing Comparison

AppFolio vs PropertyGuru pricing

Entry pricing, plan tiers and the cost factors that shape total cost of ownership.

AppFolio

$1/mo to start
Core$1/month
  • Accounting & reporting
  • Online leasing & payments
  • Maintenance requests
  • Owner & tenant portals
Plus$3/month
  • Everything in Core
  • Advanced reporting
  • Customizable workflows
  • Performance insights
Max$5/month
  • Everything in Plus
  • Database export
  • Priority support
  • Advanced configuration

PropertyGuru

$163/mo to start
Bronze$163/month
  • Agent branding
  • Listing visibility
  • Lead management basics
  • From ~S$163 (annual)
Silver / Gold / PlatinumCustom
  • More listings & visibility
  • Promoted listings & Turbo
  • Advanced insights
  • Higher tiers

Total cost of ownership factors

Free planAppFolio PropertyGuru
Free trial to evaluateAppFolio PropertyGuru
Transparent published pricingAppFolio PropertyGuru
Public API (build vs. buy add-ons)AppFolio PropertyGuru

Beyond list price, factor in implementation, training, add-ons and per-seat scaling when estimating total cost of ownership.

Pros & Cons

AppFolio vs PropertyGuru: strengths and trade-offs

AppFolio

Pros

  • Lower starting price ($1/mo)
  • Compliance: SOC 2 Type II, GDPR
  • Public API available

Cons

  • No free plan
  • No free trial

PropertyGuru

Pros

  • Compliance: PDPA, ISO 27001
  • Public API available

Cons

  • No free plan
  • No free trial
  • Higher starting price ($163/mo)

Buyer Fit

Who should use AppFolio vs PropertyGuru?

Startups

AppFolio

AppFolio keeps early-stage costs lowest with its entry tier.

Small businesses

AppFolio

AppFolio offers the most accessible pricing for lean teams.

Agencies

Either

Either connects to more tools for multi-client workflows.

Enterprises

Either

Either leads on compliance and breadth for complex needs.

Ecommerce

Either

Either integrates with more of the commerce stack.

SaaS companies

Either

Either is the more developer- and automation-friendly choice.

Integration overlap

Only in AppFolio (6)

QuickBooksPlaidZillowApartments.comHappyCoButterflyMX

Only in PropertyGuru (6)

CRM toolsLead managementPayment gatewaysAnalyticsDeveloper portalsAPI

Keep Exploring

Other alternatives worth considering

Similar real estate software products buyers compare alongside AppFolio and PropertyGuru.

Ask SIA which solution fits your business

SIA, Saaskart's AI buying assistant, weighs AppFolio and PropertyGuru against your team size, budget, integrations and compliance needs — then recommends the right fit and the questions to ask each vendor.

Get a personalised recommendation

AppFolio vs PropertyGuru — Frequently Asked Questions

What is the difference between AppFolio and PropertyGuru?

AppFolio and PropertyGuru are both Real Estate Software solutions. AppFolio is rated 0.0/5 by 0 users, while PropertyGuru is rated 0.0/5 by 0 users. The main differences lie in pricing, features, and target audience.

Which is better, AppFolio or PropertyGuru?

Based on user ratings, AppFolio scores higher at 0.0/5. The best choice depends on your team size, budget, and specific requirements.

Which is cheaper, AppFolio or PropertyGuru?

AppFolio is the more affordable option, starting at $1/month.

Does AppFolio or PropertyGuru have a free plan?

Neither AppFolio nor PropertyGuru currently offers a free plan, but both offer paid plans with various tiers.

Can I switch from AppFolio to PropertyGuru?

Switching between AppFolio and PropertyGuru is possible. Both support data export. Check integration compatibility and plan for data migration to minimise disruption to your team.

Who should use AppFolio vs PropertyGuru?

AppFolio is best suited for teams that prioritise enterprise features. PropertyGuru works well for teams needing advanced capabilities.

Our Verdict

The bottom line on AppFolio vs PropertyGuru

Best Overall

Either

It's a tie balances user satisfaction and proven adoption.

Best for Startups

AppFolio

AppFolio has the friendliest entry point for new teams.

Best for Enterprise

Either

It's a tie leads on compliance and feature breadth.

Best Value

AppFolio

AppFolio delivers the lowest cost to get started.

Best AI Features

Either

Comparable AI capabilities on both sides.

Highest Rated

Either

Both earn equal user ratings.

Ready to decide between AppFolio and PropertyGuru?

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