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Medallia Customer Experience vs Qualtrics: Which Survey Software Is Better in 2026?

Compare pricing, features, integrations, verified reviews, AI capabilities, security, and customer satisfaction — side by side, with no marketing spin.

Medallia Customer Experience
Medallia Customer Experience
Rating
—
Reviews
0
From
Custom
Q
Qualtrics
Leads 5/9
Rating
—
Reviews
0
From
Custom

in Survey Software

Jump to scorecard Ask SIA

The Short Answer

Medallia Customer Experience vs Qualtrics, in 15 seconds

Choose Medallia Customer Experience if…

  • You prefer Medallia Customer Experience's approach and ecosystem

Choose Qualtrics if…

  • You want to trial before paying
  • You depend on a broad integration ecosystem
  • You want deeper AI and automation features
  • You have strict security & compliance needs

Head-to-Head Scorecard

How Medallia Customer Experience and Qualtrics score

Qualtrics leads on 5 of 9 measured dimensions.

  • Customer Rating

    Average score from verified user reviews

    Even
    Medallia
    No reviews
    Qualtrics
    No reviews

  • Review Volume

    Number of verified reviews — a proxy for adoption

    Even
    Medallia
    0
    Qualtrics
    0

  • Entry Pricing

    Lowest published starting price (free plan = lowest)

    Even
    Medallia
    Custom
    Qualtrics
    Custom

  • Free Access

    Availability of a free plan and/or free trial

    Qualtrics
    Medallia
    Paid only
    Qualtrics
    Free trial

  • Integrations

    Number of listed third-party integrations

    Qualtrics
    Medallia
    6
    Qualtrics
    10

  • Features

    Number of listed product capabilities

    Qualtrics
    Medallia
    6
    Qualtrics
    12

  • AI Features

    Capabilities mentioning AI, automation or ML

    Qualtrics
    Medallia
    1
    Qualtrics
    3

  • Security & Compliance

    Number of listed compliance certifications

    Qualtrics
    Medallia
    4
    Qualtrics
    5

  • Platforms & Deployment

    Supported platforms and deployment options

    Even
    Medallia
    5
    Qualtrics
    5

Feature Comparison

Medallia Customer Experience vs Qualtrics feature breakdown

Search or filter the full feature matrix — core features, AI, integrations, APIs, security and compliance.

Medallia Customer Experience
Qualtrics
Overview
User rating
—
—
Pricing model
QUOTE_BASED
Custom quote (modules + volume)
Starting price
Custom
Custom
Free version
Free trial
Features
Key capabilities
Customer experience (CX)Employee experience (EX)Omnichannel feedbackAI text & sentiment analysisDashboards & alertsClosed-loop action
Advanced surveys (CoreXM)Customer experience (CX) programsEmployee experience (EX) programsMarket research and panelsText and sentiment analytics (Text iQ)Predictive analytics (iQ)+6
AI features
AI text & sentiment analysis
Predictive analytics (iQ)Automated actions and ticketingAI summarization
Integrations & API
Integrations
SalesforceServiceNowSlackAdobeZendeskMicrosoft Teams
SalesforceSlackMicrosoft TeamsWorkdayServiceNowZendesk+4
Public API
Platforms
Deployment
Cloud
CloudSaaS
Platforms
WebiOSAndroidAPI
WebiOSAndroid
Mobile support
Security & Compliance
Compliance
SOC 2 Type IIGDPRISO 27001HIPAA
SOC 2ISO 27001GDPRHIPAAFedRAMP
Vendor
Company
—
—
Verified
Founded
2001
—
Headquarters
San Francisco, California, USA
—

Pricing Comparison

Medallia Customer Experience vs Qualtrics pricing

Entry pricing, plan tiers and the cost factors that shape total cost of ownership.

Medallia Customer Experience

Custom to start
MedalliaCustom
  • Omnichannel feedback capture
  • AI text analytics
  • Role-based dashboards
  • Closed-loop workflows

Qualtrics

Custom to start
CoreXMCustom
  • Advanced surveys and logic
  • Rigorous methodology
  • Text iQ analytics
  • Dashboards
Customer Experience (CX)Custom
  • Journey feedback
  • Closed-loop actions
  • Role-based dashboards
  • Ticketing/workflow
Employee Experience (EX)Custom
  • Engagement surveys
  • Lifecycle and 360
  • Manager dashboards
  • Action planning
EnterpriseCustom
  • All XM suites
  • SSO and governance
  • Advanced security and FedRAMP
  • Dedicated support

Total cost of ownership factors

Free planMedallia Qualtrics
Free trial to evaluateMedallia Qualtrics
Transparent published pricingMedallia Qualtrics
Public API (build vs. buy add-ons)Medallia Qualtrics

Beyond list price, factor in implementation, training, add-ons and per-seat scaling when estimating total cost of ownership.

Pros & Cons

Medallia Customer Experience vs Qualtrics: strengths and trade-offs

Medallia Customer Experience

Pros

  • Compliance: SOC 2 Type II, GDPR, ISO 27001
  • Public API available

Cons

  • No free plan
  • No free trial
  • Pricing is quote-based (less transparent)
  • Fewer native integrations than the alternative

Qualtrics

Pros

  • Free trial offered
  • Broad integration ecosystem (10)
  • Compliance: SOC 2, ISO 27001, GDPR
  • Stronger AI / automation features
  • Public API available

Cons

  • No free plan
  • Pricing is quote-based (less transparent)

Buyer Fit

Who should use Medallia Customer Experience vs Qualtrics?

Startups

Either

Either keeps early-stage costs lowest with its entry tier.

Small businesses

Either

Either offers the most accessible pricing for lean teams.

Agencies

Qualtrics

Qualtrics connects to more tools for multi-client workflows.

Enterprises

Qualtrics

Qualtrics leads on compliance and breadth for complex needs.

Ecommerce

Qualtrics

Qualtrics integrates with more of the commerce stack.

SaaS companies

Qualtrics

Qualtrics is the more developer- and automation-friendly choice.

Integration overlap

Shared integrations (6)

SalesforceServiceNowSlackAdobeZendeskMicrosoft Teams

Only in Medallia Customer Experience (0)

Only in Qualtrics (4)

WorkdayTableauMarketoZapier

Keep Exploring

Other alternatives worth considering

Similar survey software products buyers compare alongside Medallia Customer Experience and Qualtrics.

S

SurveyMonkey

$30/mo
Typeform

Typeform

$25/mo
More Medallia Customer Experience alternatives →More Qualtrics alternatives →

Ask SIA which solution fits your business

SIA, Saaskart's AI buying assistant, weighs Medallia Customer Experience and Qualtrics against your team size, budget, integrations and compliance needs — then recommends the right fit and the questions to ask each vendor.

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Medallia Customer Experience vs Qualtrics — Frequently Asked Questions

What is the difference between Medallia Customer Experience and Qualtrics?

Medallia Customer Experience and Qualtrics are both software solutions. Medallia Customer Experience is rated 0.0/5 by 0 users, while Qualtrics is rated 0.0/5 by 0 users. The main differences lie in pricing, features, and target audience.

Which is better, Medallia Customer Experience or Qualtrics?

Based on user ratings, Medallia Customer Experience scores higher at 0.0/5. The best choice depends on your team size, budget, and specific requirements.

Which is cheaper, Medallia Customer Experience or Qualtrics?

Both products have custom pricing. We recommend contacting both vendors for a quote tailored to your team size.

Does Medallia Customer Experience or Qualtrics have a free plan?

Neither Medallia Customer Experience nor Qualtrics currently offers a free plan, but Qualtrics provides a free trial.

Can I switch from Medallia Customer Experience to Qualtrics?

Switching between Medallia Customer Experience and Qualtrics is possible. Both support data export. Check integration compatibility and plan for data migration to minimise disruption to your team.

Who should use Medallia Customer Experience vs Qualtrics?

Medallia Customer Experience is best suited for teams that prioritise enterprise features. Qualtrics works well for teams needing advanced capabilities.

Our Verdict

The bottom line on Medallia Customer Experience vs Qualtrics

Best Overall

Either

It's a tie balances user satisfaction and proven adoption.

Best for Startups

Either

It's a tie has the friendliest entry point for new teams.

Best for Enterprise

Qualtrics

Qualtrics leads on compliance and feature breadth.

Best Value

Either

It's a tie delivers the lowest cost to get started.

Best AI Features

Qualtrics

Qualtrics ships more AI and automation.

Highest Rated

Either

Both earn equal user ratings.

Ready to decide between Medallia Customer Experience and Qualtrics?

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