Looker vs Wappalyzer: Which Business Intelligence Is Better in 2026?
Compare pricing, features, integrations, verified reviews, AI capabilities, security, and customer satisfaction, side by side, with no marketing spin.
The Short Answer
Looker vs Wappalyzer, in 15 seconds
Choose Looker if…
- You depend on a broad integration ecosystem
- You want deeper AI and automation features
- You have strict security & compliance needs
- You need the broader feature set
Choose Wappalyzer if…
- You want the lower entry price
- You need a genuinely free plan
Head-to-Head Scorecard
How Looker and Wappalyzer score
Looker leads on 4 of 9 measured dimensions.
- Even
Customer Rating
Average score from verified user reviews
LookerNo reviewsWappalyzerNo reviews - Even
Review Volume
Number of verified reviews, a proxy for adoption
Looker0Wappalyzer0 - Wappalyzer
Entry Pricing
Lowest published starting price (free plan = lowest)
LookerCustomWappalyzer$250/mo - Wappalyzer
Free Access
Availability of a free plan and/or free trial
LookerFree trialWappalyzerFree plan + trial - Looker
Integrations
Number of listed third-party integrations
Looker10Wappalyzer5 - Looker
Features
Number of listed product capabilities
Looker12Wappalyzer6 - Looker
AI Features
Capabilities mentioning AI, automation or ML
Looker1Wappalyzer, - Looker
Security & Compliance
Number of listed compliance certifications
Looker4Wappalyzer1 - Even
Platforms & Deployment
Supported platforms and deployment options
Looker3Wappalyzer3
Feature Comparison
Looker vs Wappalyzer feature breakdown
Search or filter the full feature matrix, core features, AI, integrations, APIs, security and compliance.
Looker
WappalyzerPricing Comparison
Looker vs Wappalyzer pricing
Entry pricing, plan tiers and the cost factors that shape total cost of ownership.
Looker
Custom to start- LookML semantic layer
- Dashboards and Explores
- In-warehouse querying
- Base users included
- Advanced governance and security
- More users and API volume
- Advanced admin
- SLA and support
- Customer-facing embedding
- White-label analytics
- Row-level security
- API-driven data apps
Wappalyzer
$250/mo to start- Technology lookups
- 5 website alerts
- Sample lead lists
- Browser extension
- 2 technology targets
- 5,000 lookups
- 5,000 API credits
- Lead lists
- Unlimited technology targets
- 20,000 lookups
- CRM enrichment
- 20,000 API credits
- 200,000+ lookups
- Unlimited targets
- Dedicated support
- Custom terms
Total cost of ownership factors
Beyond list price, factor in implementation, training, add-ons and per-seat scaling when estimating total cost of ownership.
Pros & Cons
Looker vs Wappalyzer: strengths and trade-offs
Looker
Pros
- Free trial offered
- Broad integration ecosystem (10)
- Compliance: SOC 2, ISO 27001, GDPR
- Stronger AI / automation features
- Public API available
Cons
- No free plan
- Pricing is quote-based (less transparent)
Wappalyzer
Pros
- Free plan available
- Free trial offered
- Compliance: GDPR
- Public API available
Cons
- Fewer native integrations than the alternative
Buyer Fit
Who should use Looker vs Wappalyzer?
Startups
Wappalyzer
Wappalyzer keeps early-stage costs lowest with its entry tier.
Small businesses
Wappalyzer
Wappalyzer offers the most accessible pricing for lean teams.
Agencies
Looker
Looker connects to more tools for multi-client workflows.
Enterprises
Looker
Looker leads on compliance and breadth for complex needs.
Ecommerce
Looker
Looker integrates with more of the commerce stack.
SaaS companies
Looker
Looker is the more developer- and automation-friendly choice.
Integration overlap
Shared integrations (2)
Only in Looker (8)
Only in Wappalyzer (3)
Keep Exploring
Other alternatives worth considering
Similar business intelligence products buyers compare alongside Looker and Wappalyzer.
Ask SIA which solution fits your business
SIA, Saaskart's AI buying assistant, weighs Looker and Wappalyzer against your team size, budget, integrations and compliance needs, then recommends the right fit and the questions to ask each vendor.
Get a personalised recommendationLooker vs Wappalyzer, Frequently Asked Questions
What is the difference between Looker and Wappalyzer?
Looker and Wappalyzer are both Business Intelligence solutions. Looker is rated 0.0/5 by 0 users, while Wappalyzer is rated 0.0/5 by 0 users. The main differences lie in pricing, features, and target audience.
Which is better, Looker or Wappalyzer?
Based on user ratings, Looker scores higher at 0.0/5. The best choice depends on your team size, budget, and specific requirements.
Which is cheaper, Looker or Wappalyzer?
Wappalyzer is the more affordable option, starting at $250/month.
Does Looker or Wappalyzer have a free plan?
Wappalyzer offers a free plan. Looker does not have a free tier but does offer a free trial.
Can I switch from Looker to Wappalyzer?
Switching between Looker and Wappalyzer is possible. Both support data export. Check integration compatibility and plan for data migration to minimise disruption to your team.
Who should use Looker vs Wappalyzer?
Looker is best suited for teams that prioritise enterprise features. Wappalyzer works well for teams looking to start free and scale.
Our Verdict
The bottom line on Looker vs Wappalyzer
Best Overall
Either
It's a tie balances user satisfaction and proven adoption.
Best for Startups
Wappalyzer
Wappalyzer has the friendliest entry point for new teams.
Best for Enterprise
Looker
Looker leads on compliance and feature breadth.
Best Value
Wappalyzer
Wappalyzer delivers the lowest cost to get started.
Best AI Features
Looker
Looker ships more AI and automation.
Highest Rated
Either
Both earn equal user ratings.