Campaign Monitor vs Ghost: Which Email Marketing Is Better in 2026?
Compare pricing, features, integrations, verified reviews, AI capabilities, security, and customer satisfaction — side by side, with no marketing spin.
The Short Answer
Campaign Monitor vs Ghost, in 15 seconds
Choose Campaign Monitor if…
- You depend on a broad integration ecosystem
- You want deeper AI and automation features
- You have strict security & compliance needs
- You need the broader feature set
Choose Ghost if…
- You want the lower entry price
- You need a genuinely free plan
Head-to-Head Scorecard
How Campaign Monitor and Ghost score
Campaign Monitor leads on 4 of 9 measured dimensions.
- Even
Customer Rating
Average score from verified user reviews
CampaignNo reviewsGhostNo reviews - Even
Review Volume
Number of verified reviews — a proxy for adoption
Campaign0Ghost0 - Ghost
Entry Pricing
Lowest published starting price (free plan = lowest)
Campaign$13/moGhost$15/mo - Ghost
Free Access
Availability of a free plan and/or free trial
CampaignFree trialGhostFree plan + trial - Campaign Monitor
Integrations
Number of listed third-party integrations
Campaign10Ghost8 - Campaign Monitor
Features
Number of listed product capabilities
Campaign12Ghost11 - Campaign Monitor
AI Features
Capabilities mentioning AI, automation or ML
Campaign1Ghost— - Campaign Monitor
Security & Compliance
Number of listed compliance certifications
Campaign3Ghost2 - Even
Platforms & Deployment
Supported platforms and deployment options
Campaign3Ghost3
Feature Comparison
Campaign Monitor vs Ghost feature breakdown
Search or filter the full feature matrix — core features, AI, integrations, APIs, security and compliance.
Campaign Monitor
GhostPricing Comparison
Campaign Monitor vs Ghost pricing
Entry pricing, plan tiers and the cost factors that shape total cost of ownership.
Campaign Monitor
$13/mo to start- Drag-and-drop builder
- Professional templates
- Basic reporting
- Signup forms
- Unlimited email sends
- Automation (journeys)
- Segmentation
- A/B testing
- Advanced segmentation
- Advanced reporting
- Send-time optimization
- Premium support
Ghost
$15/mo to start- Free & open-source
- Full Ghost features
- You manage hosting & updates
- No platform fees
- 1,000 members
- 1 staff user
- Managed hosting
- Newsletters
- 1,000 members
- 3 staff users
- Custom themes
- Paid subscriptions (0% fee)
- 10,000 members
- 15 staff users
- Priority support
- Higher usage limits
Total cost of ownership factors
Beyond list price, factor in implementation, training, add-ons and per-seat scaling when estimating total cost of ownership.
Pros & Cons
Campaign Monitor vs Ghost: strengths and trade-offs
Campaign Monitor
Pros
- Free trial offered
- Lower starting price ($13/mo)
- Broad integration ecosystem (10)
- Compliance: SOC 2, GDPR, CCPA
- Stronger AI / automation features
- Public API available
Cons
- No free plan
Ghost
Pros
- Free plan available
- Free trial offered
- Compliance: SOC 2 Type II, GDPR
- Public API available
Cons
- Higher starting price ($15/mo)
- Fewer native integrations than the alternative
Buyer Fit
Who should use Campaign Monitor vs Ghost?
Startups
Ghost
Ghost keeps early-stage costs lowest with its entry tier.
Small businesses
Ghost
Ghost offers the most accessible pricing for lean teams.
Agencies
Campaign Monitor
Campaign Monitor connects to more tools for multi-client workflows.
Enterprises
Campaign Monitor
Campaign Monitor leads on compliance and breadth for complex needs.
Ecommerce
Campaign Monitor
Campaign Monitor integrates with more of the commerce stack.
SaaS companies
Campaign Monitor
Campaign Monitor is the more developer- and automation-friendly choice.
Integration overlap
Shared integrations (1)
Only in Campaign Monitor (9)
Only in Ghost (6)
Keep Exploring
Other alternatives worth considering
Similar email marketing products buyers compare alongside Campaign Monitor and Ghost.
Ask SIA which solution fits your business
SIA, Saaskart's AI buying assistant, weighs Campaign Monitor and Ghost against your team size, budget, integrations and compliance needs — then recommends the right fit and the questions to ask each vendor.
Get a personalised recommendationCampaign Monitor vs Ghost — Frequently Asked Questions
What is the difference between Campaign Monitor and Ghost?
Campaign Monitor and Ghost are both Email Marketing solutions. Campaign Monitor is rated 0.0/5 by 0 users, while Ghost is rated 0.0/5 by 0 users. The main differences lie in pricing, features, and target audience.
Which is better, Campaign Monitor or Ghost?
Based on user ratings, Campaign Monitor scores higher at 0.0/5. The best choice depends on your team size, budget, and specific requirements.
Which is cheaper, Campaign Monitor or Ghost?
Campaign Monitor is the more affordable option, starting at $13/month.
Does Campaign Monitor or Ghost have a free plan?
Ghost offers a free plan. Campaign Monitor does not have a free tier but does offer a free trial.
Can I switch from Campaign Monitor to Ghost?
Switching between Campaign Monitor and Ghost is possible. Both support data export. Check integration compatibility and plan for data migration to minimise disruption to your team.
Who should use Campaign Monitor vs Ghost?
Campaign Monitor is best suited for teams that prioritise enterprise features. Ghost works well for teams looking to start free and scale.
Our Verdict
The bottom line on Campaign Monitor vs Ghost
Best Overall
Either
It's a tie balances user satisfaction and proven adoption.
Best for Startups
Ghost
Ghost has the friendliest entry point for new teams.
Best for Enterprise
Campaign Monitor
Campaign Monitor leads on compliance and feature breadth.
Best Value
Ghost
Ghost delivers the lowest cost to get started.
Best AI Features
Campaign Monitor
Campaign Monitor ships more AI and automation.
Highest Rated
Either
Both earn equal user ratings.