AdRoll vs Teads (formerly Outbrain): Which Advertising Technology Is Better in 2026?
Compare pricing, features, integrations, verified reviews, AI capabilities, security, and customer satisfaction, side by side, with no marketing spin.
The Short Answer
AdRoll vs Teads (formerly Outbrain), in 15 seconds
Choose AdRoll if…
- You prefer AdRoll's approach and ecosystem
Choose Teads (formerly Outbrain) if…
- You prefer Teads (formerly Outbrain)'s approach and ecosystem
Head-to-Head Scorecard
How AdRoll and Teads (formerly Outbrain) score
It's evenly matched, each leads on 0 of 9 measured dimensions.
- Even
Customer Rating
Average score from verified user reviews
AdRollNo reviewsTeadsNo reviews - Even
Review Volume
Number of verified reviews, a proxy for adoption
AdRoll0Teads0 - Even
Entry Pricing
Lowest published starting price (free plan = lowest)
AdRollCustomTeadsCustom - Even
Free Access
Availability of a free plan and/or free trial
AdRollFree trialTeadsFree trial - Even
Integrations
Number of listed third-party integrations
AdRoll6Teads6 - Even
Features
Number of listed product capabilities
AdRoll0Teads0 - Even
AI Features
Capabilities mentioning AI, automation or ML
AdRoll,Teads, - Even
Security & Compliance
Number of listed compliance certifications
AdRoll2Teads2 - Even
Platforms & Deployment
Supported platforms and deployment options
AdRoll4Teads4
Feature Comparison
AdRoll vs Teads (formerly Outbrain) feature breakdown
Search or filter the full feature matrix, core features, AI, integrations, APIs, security and compliance.
AdRoll
Teads (formerly Outbrain)Pricing Comparison
AdRoll vs Teads (formerly Outbrain) pricing
Entry pricing, plan tiers and the cost factors that shape total cost of ownership.
AdRoll
Custom to start- cross-channel campaigns
- retargeting ads
- Standard support
- Analytics and reporting
- Dedicated support and onboarding
- attribution
- Everything in Professional
- Advanced security and controls
Teads (formerly Outbrain)
Custom to start- native and video ads
- Standard support
- Analytics and reporting
- Integrations
- performance outcomes
- contextual targeting
- Advanced security and controls
- Dedicated support and onboarding
Total cost of ownership factors
Beyond list price, factor in implementation, training, add-ons and per-seat scaling when estimating total cost of ownership.
Pros & Cons
AdRoll vs Teads (formerly Outbrain): strengths and trade-offs
AdRoll
Pros
- Free trial offered
- Compliance: SOC 2, GDPR
- Public API available
Cons
- No free plan
- Pricing is quote-based (less transparent)
Teads (formerly Outbrain)
Pros
- Free trial offered
- Compliance: SOC 2, GDPR
- Public API available
Cons
- No free plan
- Pricing is quote-based (less transparent)
Buyer Fit
Who should use AdRoll vs Teads (formerly Outbrain)?
Startups
Either
Either keeps early-stage costs lowest with its entry tier.
Small businesses
Either
Either offers the most accessible pricing for lean teams.
Agencies
Either
Either connects to more tools for multi-client workflows.
Enterprises
Either
Either leads on compliance and breadth for complex needs.
Ecommerce
Either
Either integrates with more of the commerce stack.
SaaS companies
Either
Either is the more developer- and automation-friendly choice.
Integration overlap
Shared integrations (6)
Only in AdRoll (0)
Only in Teads (formerly Outbrain) (0)
Keep Exploring
Other alternatives worth considering
Similar advertising technology products buyers compare alongside AdRoll and Teads (formerly Outbrain).
Ask SIA which solution fits your business
SIA, Saaskart's AI buying assistant, weighs AdRoll and Teads (formerly Outbrain) against your team size, budget, integrations and compliance needs, then recommends the right fit and the questions to ask each vendor.
Get a personalised recommendationAdRoll vs Teads (formerly Outbrain), Frequently Asked Questions
What is the difference between AdRoll and Teads (formerly Outbrain)?
AdRoll and Teads (formerly Outbrain) are both Advertising Technology solutions. AdRoll is rated 0.0/5 by 0 users, while Teads (formerly Outbrain) is rated 0.0/5 by 0 users. The main differences lie in pricing, features, and target audience.
Which is better, AdRoll or Teads (formerly Outbrain)?
Based on user ratings, AdRoll scores higher at 0.0/5. The best choice depends on your team size, budget, and specific requirements.
Which is cheaper, AdRoll or Teads (formerly Outbrain)?
Both products have custom pricing. We recommend contacting both vendors for a quote tailored to your team size.
Does AdRoll or Teads (formerly Outbrain) have a free plan?
Neither AdRoll nor Teads (formerly Outbrain) currently offers a free plan, but AdRoll provides a free trial.
Can I switch from AdRoll to Teads (formerly Outbrain)?
Switching between AdRoll and Teads (formerly Outbrain) is possible. Both support data export. Check integration compatibility and plan for data migration to minimise disruption to your team.
Who should use AdRoll vs Teads (formerly Outbrain)?
AdRoll is best suited for teams that prioritise enterprise features. Teads (formerly Outbrain) works well for teams needing advanced capabilities.
Our Verdict
The bottom line on AdRoll vs Teads (formerly Outbrain)
Best Overall
Either
It's a tie balances user satisfaction and proven adoption.
Best for Startups
Either
It's a tie has the friendliest entry point for new teams.
Best for Enterprise
Either
It's a tie leads on compliance and feature breadth.
Best Value
Either
It's a tie delivers the lowest cost to get started.
Best AI Features
Either
Comparable AI capabilities on both sides.
Highest Rated
Either
Both earn equal user ratings.