Actively AI vs Clay: Which Sales Intelligence Is Better in 2026?
Compare pricing, features, integrations, verified reviews, AI capabilities, security, and customer satisfaction, side by side, with no marketing spin.
The Short Answer
Actively AI vs Clay, in 15 seconds
Choose Actively AI if…
- You have strict security & compliance needs
Choose Clay if…
- You want the lower entry price
- You need a genuinely free plan
- You depend on a broad integration ecosystem
- You want deeper AI and automation features
Head-to-Head Scorecard
How Actively AI and Clay score
Clay leads on 5 of 9 measured dimensions.
- Even
Customer Rating
Average score from verified user reviews
ActivelyNo reviewsClayNo reviews - Even
Review Volume
Number of verified reviews, a proxy for adoption
Actively0Clay0 - Clay
Entry Pricing
Lowest published starting price (free plan = lowest)
ActivelyCustomClay$149/mo - Clay
Free Access
Availability of a free plan and/or free trial
ActivelyFree trialClayFree plan + trial - Clay
Integrations
Number of listed third-party integrations
Actively6Clay7 - Clay
Features
Number of listed product capabilities
Actively0Clay8 - Clay
AI Features
Capabilities mentioning AI, automation or ML
Actively,Clay1 - Actively AI
Security & Compliance
Number of listed compliance certifications
Actively2Clay, - Even
Platforms & Deployment
Supported platforms and deployment options
Actively4Clay4
Feature Comparison
Actively AI vs Clay feature breakdown
Search or filter the full feature matrix, core features, AI, integrations, APIs, security and compliance.
Actively AI
ClayPricing Comparison
Actively AI vs Clay pricing
Entry pricing, plan tiers and the cost factors that shape total cost of ownership.
Actively AI
Custom to start- signal reasoning
- Integrations
- Standard support
- Analytics and reporting
- Dedicated support and onboarding
- Advanced security and controls
- CRM integration
- Everything in Professional
Clay
$149/mo to start- Core enrichment credits
- Claygent access
- Basic workflows
- More enrichment credits
- Signals & ad sync
- Email sequencer
- CRM integrations
Total cost of ownership factors
Beyond list price, factor in implementation, training, add-ons and per-seat scaling when estimating total cost of ownership.
Pros & Cons
Actively AI vs Clay: strengths and trade-offs
Actively AI
Pros
- Free trial offered
- Compliance: SOC 2, GDPR
- Public API available
Cons
- No free plan
- Pricing is quote-based (less transparent)
- Fewer native integrations than the alternative
Clay
Pros
- Free plan available
- Free trial offered
- Broad integration ecosystem (7)
- Stronger AI / automation features
- Public API available
Cons
- No compliance certifications listed
Buyer Fit
Who should use Actively AI vs Clay?
Startups
Clay
Clay keeps early-stage costs lowest with its entry tier.
Small businesses
Clay
Clay offers the most accessible pricing for lean teams.
Agencies
Clay
Clay connects to more tools for multi-client workflows.
Enterprises
Actively AI
Actively AI leads on compliance and breadth for complex needs.
Ecommerce
Clay
Clay integrates with more of the commerce stack.
SaaS companies
Clay
Clay is the more developer- and automation-friendly choice.
Integration overlap
Shared integrations (4)
Only in Actively AI (2)
Only in Clay (3)
Keep Exploring
Other alternatives worth considering
Similar sales intelligence products buyers compare alongside Actively AI and Clay.
Ask SIA which solution fits your business
SIA, Saaskart's AI buying assistant, weighs Actively AI and Clay against your team size, budget, integrations and compliance needs, then recommends the right fit and the questions to ask each vendor.
Get a personalised recommendationActively AI vs Clay, Frequently Asked Questions
What is the difference between Actively AI and Clay?
Actively AI and Clay are both Sales Intelligence solutions. Actively AI is rated 0.0/5 by 0 users, while Clay is rated 0.0/5 by 0 users. The main differences lie in pricing, features, and target audience.
Which is better, Actively AI or Clay?
Based on user ratings, Actively AI scores higher at 0.0/5. The best choice depends on your team size, budget, and specific requirements.
Which is cheaper, Actively AI or Clay?
Clay is the more affordable option, starting at $149/month.
Does Actively AI or Clay have a free plan?
Clay offers a free plan. Actively AI does not have a free tier but does offer a free trial.
Can I switch from Actively AI to Clay?
Switching between Actively AI and Clay is possible. Both support data export. Check integration compatibility and plan for data migration to minimise disruption to your team.
Who should use Actively AI vs Clay?
Actively AI is best suited for teams that prioritise enterprise features. Clay works well for teams looking to start free and scale.
Our Verdict
The bottom line on Actively AI vs Clay
Best Overall
Either
It's a tie balances user satisfaction and proven adoption.
Best for Startups
Clay
Clay has the friendliest entry point for new teams.
Best for Enterprise
Actively AI
Actively AI leads on compliance and feature breadth.
Best Value
Clay
Clay delivers the lowest cost to get started.
Best AI Features
Clay
Clay ships more AI and automation.
Highest Rated
Either
Both earn equal user ratings.