Proda

What is PRODA?

PRODA is a commercial real estate data platform that automates collecting, extracting, standardizing and analyzing rent rolls. Founded in 2017 in London, it serves asset managers, investment managers and banks. The vendor says more than 200 companies use it, including Blackstone, Hines and ING Real Estate.

Key capabilities of PRODA

• Collect: securely gathers rent rolls from multiple sources
• Extract: pulls data from Excel, PDFs and property management systems
• Standardize: converts messy rent rolls into one consistent format across languages and currencies
• Error-check: flags inconsistencies and likely mistakes
• PRODA Assistant: AI-powered analysis of cleaned data
• Excel Add-in: synchronizes data with spreadsheets

How PRODA works

Rent rolls arrive in formats such as Excel, PDF, MRI, Yardi, Argus or SAP, in different languages and currencies. PRODA extracts the fields, maps them to a standard structure, checks for errors and loads the result for analysis and reporting. Users review flagged items, and Data Governance and Tenant Management modules support integrity and risk work.

Who uses PRODA?

Asset managers, investment managers and banks use PRODA to process rent rolls at portfolio scale. The vendor names Blackstone, Hines, ING Real Estate, Mount Street, Natixis and CAERUS among customers.

PRODA pricing

PRODA does not publish pricing on its homepage. Prospects can book a free trial to test the platform with their own rent rolls.

PRODA alternatives

PRODA is compared with HouseCanary, Keyway, EliseAI and Likely.AI. HouseCanary centers on valuation data, and EliseAI on leasing conversations, so PRODA differs by focusing on rent roll standardization.