Potion

What is Potion?

Potion generates AI videos in the user's own face, voice and gestures from a typed script, for sales, marketing, support and user education. It also converts front-camera and screen recordings into AI videos. Videos can be personalized at scale as dynamic videos.

Key capabilities of Potion

• Face, voice and gesture cloning: videos that look and sound like you.
• 29 languages: multi-language generation.
• Dynamic videos: personalized videos and dynamic backgrounds.
• Branded video pages: custom pages and player themes.
• Video analytics: track views and engagement.
• VSL creator: build video sales letters.
• Workspaces: multi-user workspaces with roles and permissions from the Professional tier.

How Potion works

You record a short sample to create your AI avatar, type a script, and Potion generates the video, which you can send through connected sales and marketing tools. The vendor lists 50+ integrations including HubSpot, Outreach, Apollo, Salesloft, Lemlist and GoHighLevel, with Zapier webhooks on Professional.

Who uses Potion?

Potion is for sales reps, marketers and support teams that want personalized video outreach without recording each clip. It suits outbound teams using sequencing tools.

Potion pricing

Personal is $39 a month with 250 dynamic AI videos and 1 full AI video template. Starter is $99 a month with 750 dynamic videos and 3 templates. Professional is $299 a month with unlimited AI videos. Enterprise is custom. Prices are per workspace, and paid plans include a 7-day free trial.

Potion alternatives

HeyGen generates avatar videos from scripts for broader marketing and training use. Descript edits video and audio through text-based editing. Morph Studio generates video clips from prompts. Potion is narrower, built for personalized sales video at scale.