Jasper

What is Jasper?

Jasper is an AI platform for marketing teams that uses agents, brand voice settings and knowledge assets to produce on-brand content at scale. Its main workspace is Canvas, with Grid for repeatable content execution on the Business plan.

Key capabilities of Jasper

• Marketing agents: Agents for core marketing workflows, with advanced agents on Business.
• Canvas: A workspace for accelerated, on-brand content creation.
• Brand Voices and knowledge: 2 Brand Voices, 5 knowledge assets and 3 audiences on Pro.
• Image generation and editing: Create and edit images within the platform.
• Jasper Grid: Scaled, systematic content execution on Business.

How Jasper works

Teams set up brand voice, audiences and knowledge assets, then use agents and Canvas to draft campaigns, ads and articles that follow them. Grid applies the same instructions across many content items. Business adds API access and admin controls, and outputs are reviewed by people before publishing.

Who uses Jasper?

Marketing teams and agencies that need consistent on-brand copy across channels use Jasper, and the Business plan serves larger teams that need governance and custom agents.

Jasper pricing

Pro is $69 per seat per month, or $59 per seat on annual billing, with a 7-day free trial. Business is custom priced with a 12-month minimum and adds unlimited seats, API access, SSO, SCIM and dedicated account management.

Jasper alternatives

Copy.ai focuses on go-to-market workflows, Writesonic targets SEO content and chat, and Typeface emphasizes enterprise brand assets. Jasper centers on brand governance and marketing agents.