Intuit Assist

What is Intuit Assist?

Intuit Assist is the generative AI assistant from Intuit that runs inside its consumer and small business products: QuickBooks, TurboTax, Credit Karma and Mailchimp. It gives personalized recommendations and automates routine finance, tax and marketing tasks within those products.

Key capabilities of Intuit Assist

• QuickBooks insights: surfaces relevant business insights and does routine bookkeeping work
• Tax filing help: assists users preparing returns in TurboTax
• Money decisions: supports financial choices for Credit Karma members
• Marketing automation: helps Mailchimp users engage customers with one-click actions
• Personalized recommendations: tailors suggestions to the account data in each product
• Task automation: takes over repetitive steps inside the host application

How Intuit Assist works

Intuit Assist works inside each Intuit product and draws on the data already in that account, such as transactions, invoices or tax documents, to suggest or perform the next step. Intuit says it develops the assistant under responsible AI principles. The company does not publish model names or technical details on its product page.

Who uses Intuit Assist?

It is aimed at small business owners and bookkeepers using QuickBooks, individuals filing with TurboTax, Credit Karma members managing personal finances, and Mailchimp marketers. It is not a standalone tool and requires an Intuit product account.

Intuit Assist pricing

Intuit does not list a separate price for Intuit Assist. It is delivered as a feature of QuickBooks, TurboTax, Credit Karma and Mailchimp, so cost follows the plan chosen for the host product.

Intuit Assist alternatives

Alternatives include Xero with its JAX assistant for accounting, Sage Copilot for Sage customers, and general finance agents such as Ramp and Brex that automate spend and bookkeeping inside their own platforms.