IMATAG

What is IMATAG?

IMATAG is a digital watermarking and visual content protection company based in France. It embeds invisible identifiers in images and video and pairs them with visual recognition to track unauthorized use online.

Key capabilities of IMATAG

• Leaks: Embeds invisible identifiers before sharing to trace the source of leaked assets.
• Monitor: Tracks unauthorized use of images and video online.
• Authenticity: Proves provenance and genuineness through watermarking.
• Visual recognition: Reverse image search that matches cropped, resized or compressed copies.
• Custom search: Databases built from proprietary crawlers and partner sources.
• Earned media tracking: Calculates reach of brand content.

How IMATAG works

IMATAG adds a hidden watermark to a visual asset before distribution. Its crawlers and visual recognition then search the web for copies, even when cropped, resized, compressed or distorted, and a watermark read identifies the leaked copy or confirms authenticity. The vendor is a member of C2PA and the Content Authenticity Initiative.

Who uses IMATAG?

Entertainment, real estate, media and publishing, brands and agencies. Use cases listed by the vendor include copyright protection, leak prevention, asset tracking, brand protection and anti-piracy.

IMATAG pricing

IMATAG does not publish prices. Pricing is available on request, and a demo can be scheduled through the vendor.

IMATAG alternatives

Steg.AI also does watermarking, while Landing AI, Clarifai and Viso Suite are general computer vision platforms. IMATAG specializes in content tracing.