Faraday

What is Faraday?

Faraday is a customer context platform that gives AI agents and workflows enriched consumer data and predictions. Its data covers 240 million U.S. adults across more than 1,400 consumer and identity data points.

Key capabilities of Faraday

• On-demand context: via API, MCP or file append with customizable payloads
• Custom predictions: propensity to convert, churn risk, next best offer, persona clustering
• Recurring deployment: continuous scoring across integrated platforms
• Insight discovery: dashboard for segment comparison and personas
• Warehouse connections: Snowflake, BigQuery, Redshift and more

How Faraday works

Faraday builds predictive models on your own customer data, enriches records with its consumer and identity attributes, and delivers scores and context through APIs, MCP, file append or recurring syncs to marketing and sales platforms.

Who uses Faraday?

Consumer brands, ecommerce and marketing teams that want predictions such as churn risk or next best offer, and developers feeding customer context to AI agents.

Faraday pricing

Faraday Pro is self-serve and pay-per-match with 200 free launch credits and no contract. Faraday Enterprise is custom priced and sales-led, covering predictive models and stack integration.

Faraday alternatives

Nixtla and Unit8 focus on time series forecasting, Obviously AI and Graphite Note offer no-code prediction, and SAS Viya is a broad analytics platform.